In the common parlance, Quality andBrand value are freely interchangable words. But for those in the know, they are quite different. An unknown player, can deliver quality from day one. But it takes years of hard work in delivering quality, to build up the brand value. Large media budgets help buy brand recognition rather quickly, but building trust in the brand takes time. As a busy player in innovation and indigenous solutions, we deal with these ambiguities everyday.
